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Paul-Simon Geddis
Linkedin
Paul-Simon Geddis
Linkedin
Linkedin

Original Content

Original Content Original Content

Adept and passionate at developing original stories, and seeing them through from pitch to filming to release.

Case Studies:

‘Patreon Presents’ for Patreon EMEA, 2022

  • Integrated campaign featuring digital, social and live elements.

  • Episode 1: Uncompressed performed 50x benchmarked against previous content

  • Media pick up across niche and mainstream press

  • Executive Production from pitch to delivery.

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Director/Producer on short-form documentaries for VICE, 2011-2014.

  • ‘Spain’s Neo-Revolutionaries’ - Producer.

  • ‘Dressed to Kill’ - Producer, host.

  • ‘Chatarras Palace’ - Producer

  • Juego de Trinos - Producer

  • Vice on HBO, ‘Love and Rockets’ - Assistant Producer

Creative Direction

Creative Direction Creative Direction

Case study: Creative Lead for online and OOH launch of ‘El Rubius’ on Patreon.

  • Ownership of concept through execution for launch video, social and billboard assets

  • Co-ordination of creative agencies and multiple stakeholders (creator, management) to ensure delivery.

  • Supervision of launch plan and rollout

From original concepts and scripts, through to agency hiring and supervision, art-direction and edit, I take a hands-on approach to campaigns big and small.

Digital Storytelling

Digital Storytelling Digital Storytelling

Campaigns win or lose on account of their storytelling. I identify key messages based on brand values, and build them out into cohesive content-led campaigns, adapted for socials.

As Head of Content for Sónar Festival, I spearheaded the creation of franchises, placing content at the center of the marketing vision for the brand.

  • Sounds of Sónar Mix series. 60 minute mixes by 100+ artists, resulting in a 6x growth in soundcloud following in 2 years.

  • Interview and playlist series featuring 25+ artists, integrated across owned and earned channels.

  • Owner of Always On campaigns ‘Road to Sónar’, ‘This is Sónar and ‘Processing 30 Years of Sónar’.

Events and Experiential

Events and Experiential Events and Experiential

Events are more than an opportunity for eyeballs. I create experiential activations that tie seamlessly into wider story based campaigns.

Case Studies:

  • Creative lead on branded assets and video installation for London Podcast Show, 2021.

  • On-site production and Broadcast tie in with Refuge Worldwide, She Said So and Black Artist Database at AVA Festival 2021.

  • Branded asset creation, screenings and live production for Patreon Lounge+D at Sónar 2021.

Head of Content for S+T+ARTS Ai and music festival 2021

  • Creative input from pitch to execution

  • Ownership of livestream and hybrid elements of festival.

  • Team lead for on-site content creation for social and comms assets, photo, video.

  • Press and artist liason.

Head of Content for Sónar Festival 2015-2021

  • Lead for International press and PR (2019-2021)

  • Team lead for onsite content creation across photo, video, socials and streaming.

  • Creative input for booking and creative across all editions.

Events and Branded content for VICE Spain 2007-2014

Creative pitching, artist booking, on-site production and online communication for a number of groundbreaking events formats, including XBox Live, CasaJager, and Rayban Unplugged.

Editorial

Editorial Editorial

Journalism is the foundation of everything I do. As Online and Fashion Editor and Editor in Chief of VICE Spain, I learned what makes a good story, how to spot up and coming talent, and how to connect with a young, restless and rapidly changing audience.

  • Editorial Lead for all online and fashion content (2007-2012)

  • Creative direction, styling and art-direction on site and remote shoots. 

  • Created and managed contributor pool, focus on new talent and under-represented voices in media landscape across all verticals. 

  • Editor in Chief (2012-2014).  Placed a growing focus on social and political reporting, expanded our digital footprint through optimising content for social. 

  • Established VICE as the #1 youth media in Spain.

Paul-Simon Geddis

p.s.geddis@gmail.com